Amrit Kaur,-Glenn Corp- Innovation through Formulation Wed, 29 Nov 2023 14:00:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://glenncorp.com/wp-content/uploads/2016/06/cropped-AZELIS_LOGO-512x512-32x32.png Amrit Kaur,-Glenn Corp- 32 32 Introducing a cycling that isn’t torturous: skin cycling 🚴🏼‍♀️ https://glenncorp.com/introducing-a-cycling-that-isnt-torturous-skin-cycling/ https://glenncorp.com/introducing-a-cycling-that-isnt-torturous-skin-cycling/#respond Thu, 22 Jun 2023 18:22:53 +0000 https://glenncorp.com/?p=29931 Don't fear, “skin cycling” is not a high-energy, sweat-inducing spin workout for the skin 🚴🏼‍♀️, it is actually quite the opposite of a regimen, one that builds in recovery nights 💤 for this skin through intermittent or alternating use of active ingredients. The term was coined by a board-certified dermatologist, Whitney Bowe, MD, and [...]

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Don’t fear, “skin cycling” is not a high-energy, sweat-inducing spin workout for the skin 🚴🏼‍♀️, it is actually quite the opposite of a regimen, one that builds in recovery nights 💤 for this skin through intermittent or alternating use of active ingredients.

The term was coined by a board-certified dermatologist, Whitney Bowe, MD, and took off as most things do now on TikTok. In fact, Whitney’s videos themself have garnered over 3M views, while posts that mention skin cycling have garnered 3.5B views, and the specific #skincycling rose to 271 Million views by Feb 2023 alone on the platform.

But what exactly is skin cycling you ask?

In its most basic of routines, skin cycling aims at simplifying and strengthening your skin barrier by applying only 3 highly effective products in a 4-day cycle. While all four days consist of applying product, 2 of the 4 are for “active recovery” which means instead of applying high or strong active-containing products, you apply a moisturizer, whether that be #slugging, an ointment, oil, or cream. The goal of these two rest days is to prevent irritation and inflammation.

So what are the actual benefits of the cycle? We’ve highlighted three:

  1. It repairs your skin barrier, alleviating symptoms of acne, eczema, or atopic dermatitis.
  2. May reduce product side effects and appeals to budget-conscious individuals seeking high-quality items.
  3. Prevents skin dryness and protects against seasonal issues, improving existing skin conditions in cold, windy, or dry climates.

Cycle levels: establishing your baseline level

Newbie Cyclers: Over 18.5 million views of Dr. Bowe’s TikToks – Those new to skin cycling have flexibility to use less harsh ingredients or stagger the rest days in between active days or add a rest day.

Super Cyclers: Is targeted to more advanced skin cycling has 898.2k views of Dr. Bowe’s TikToks – Those who are experienced with using highly active products, can layer more active days on, or chose to add actives to their rest days. There are many suggestions to make this routine more useful for each user’s skin.

Sensitive Cyclers: 1.3m views of Dr. Bowe’s TikToks – Given that this routine uses higher active products than some consumers are used to, these videos give advice on products and modifications to the routine to further reduce irritations.

Ingredients for effective skin cycling

Exfoliate

  • TEGO® RenewHA Mandelic – an aromatic AHA with skin exfoliation benefits which promote a renewed skin appearance. It also has antibacterial benefits for reduction in appearance of skin blemishes.

Retinol

  • ROVISOME® Retinol Moist Pro MB – a stabilized form of vitamin A that can effectively reduce the appearance of wrinkles without inducing skin irritation. It does not contain antioxidant stabilizers such as BHA and BHT.
  • InuMax® Advanced Retinol – uses InuMax® technology, a patent-pending delivery system that presents retinol stability and also enables the bioavailability of retinol into the deeper layers of the skin to maximize anti-aging benefits.

Rest
Recover & Boost the ECM

  • RHEASOME® CeraBoost – an innovative delivery system that improves skin barrier from within, and boost skin’s own ceramide production.
  • SKINMIMICS® PRO MB – a synergistic and powerful combination of 7 different ceramides. It offers skin regeneration from within and an improved barrier function.
  • HyaCare® 50 – a tight junction strengthening hyaluronic acid that fills wrinkles from the inside and reduces deep wrinkles as well as crow feet.
  • HyaCare® Tremella – derived from the Tremella Fuciformis Sporocarp Mushroom, it is a naturally isolated Hyaluronic Acid that has proven moisturization and humectency properties.
  • TEGO® Natural Madecassoside – a highly refined triterpenoid saponin from the Gotu kola plant. It improves collagen synthesis to enhance skin recovery and increases the natural moisture factors such as aquaporin-3 for skin calming effects.
  • TEGO® Pep 4-17 MB – an ECM boosting peptide. This preservative-free solution shows superior collagen, hyaluronic acid, and fibronectin boosting activity.
  • TEGO® Pep UP – is a biomimetic tetrapeptide that boosts collagen and ECM components. It also has a lifting effect and improves facial contouring.
  • BeautiFerm Lift – is a natural ingredient obtained from fermentation of Pichia pastoris strain. This strain provides unique benefits due to its up-regulation of cellular activity. It restores skin firmness, elasticity, & texture.

Happy Cycling! 🚴‍♀️

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The Psychology of Color and How to Apply https://glenncorp.com/the-psychology-of-color-and-how-to-apply/ https://glenncorp.com/the-psychology-of-color-and-how-to-apply/#respond Mon, 21 Nov 2022 21:49:31 +0000 https://glenncorp.com/?p=29176 Color (noun) : a phenomenon of light (such as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. (Merriam-Webster Dictionary) From the neon pink eyeshadow that we are intrigued to buy, to picking a vacation destination with bright blue waters, colors have a way of capturing our [...]

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Color (noun)

: a phenomenon of light (such as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects.
(Merriam-Webster Dictionary)

From the neon pink eyeshadow that we are intrigued to buy, to picking a vacation destination with bright blue waters, colors have a way of capturing our attention and even changing the way we feel. Color theory teaches us how we perceive colors and what visual effects are obtained when certain colors are combined. With the highly visual world that we live in, colors are the most effective tool for our eyes to pick up on and understand visual cues.

Back to the Basics – ROYGBIV

We can’t talk about colors without understanding the color wheel and its different categories. Developed in the 1600’s by Sir Isaac Newton, the color wheel offers a visual representation of how various hues are arranged. Let’s breakdown it down:

Primary Colors – Red, Yellow, Blue

These colors give life to all other colors when mixed in various combinations. They also pave the way for various emotions that we feel when we see these colors. Red can be associated with warmth, excitement, and power. Yellow stimulates emotions of optimism, calmness, & clarity. Blue hues can evoke feelings of sorrow, reflection, or expansiveness.

Naturally Colored Clays to Get You Started:

Secondary Colors – Green, Orange, Purple

Positioned in between primary colors on the color wheel, secondary colors are achieved when 2 primary colors are combined in equal proportions. Green gives us a sense of ease, prosperity, and relaxation. Purple represents royalty and calmness. Orange is uplifting, boosts energy (Vitamin C anyone?), and often associated to spirituality and vitality.

Naturally Colored Clays to Get You Started:

Tertiary Colors – A Union of the Two

When primary and secondary colors are mixed, tertiary colors are made. Warm shades such as red-orange, red-purple, yellow-orange are welcoming colors that capture attention, energize, and may also increase appetite. Cooler hues such as blue-green, blue-purple, and yellow-green bring a sense of tranquility, serenity, and relaxation.

Naturally Colored Clays to Get You Started:

Colors & Cosmetics

With post-pandemic consumers now beginning to take ownership of their beauty routines, the personal care industry plays an important part in recognizing the desire for more inclusive representation, especially in the color cosmetic realm.There is no “one size fits all” scenario when it comes to color cosmetics and the demand for brands to continue creating accessible and diverse products ranges continues to rise.

For many, color cosmetics provide the opportunity showcase self-expression, boost self-confidence, and help with mental wellbeing. The study of color psychology comes into play when colors are discussed in relation to human behavior. Whether it’s a vibrant lip color or a beautiful bronzer that gives a sunkissed glow, cosmetics can be used as a tool to change the way we are perceived by others.

The Eyes

As they say, the eyes are the window to the soul. Eyes become the focus point when we converse and can often help us understand a person’s emotions. To give this area of the face definition and depth, cosmetics with darker hues such as a black kohl eyeliner are used. Colored versions of eye cosmetics give a sense of edginess, contrast, and brightness.

The color wheel plays an important role when considering eyeshadows. Colors that are on opposite sides of the wheel complement each other. For example, for green eyes, eye makeup that have a warmer tone such as reds or purples would complement this eye color best as these colors are on the opposite side of green on the color wheel.

Ingredient Highlights

  • Versagel® MD – fast-drying and transfer-resistant gel that is an ideal vehicle for delivering pigments and other solid materials for quick-set anhydrous applications
  • Versagel® MN – clear anhydrous gels that provide an elegant feel. Enable fine particles such as pigments to be readily dispersed with minimal settling and agglomeration

The Face

Skin type and skin texture vary from individual to individual. Foundations and concealers help create a base for any make up look while also hiding imperfections such as scars and discoloration. For those with troubled skin, these products play an important role in helping with self-confidence. When formulating these types of products, the Fitzpatrick Scale, a classification of skin types, becomes a helpful resource to create various shade ranges. Learn how you can determine how to formulate for diversity here.

Bronzer, contours, and blushes are often used to add dimension and color to the face. In late 2021, purple blush became all the rage after going viral from a TikTok influencer who used color theory and the color wheel to pick this shade based on their skin tone. Bronzers and contours aim to enhance features of the face, giving visual effects of depth and definition.

Ingredient Highlight

The Lips

The use of lip makeup dates all the way back to 3500 BC where red rocks were pulverized to create a red lip tint. In Egyptian history, insects were crushed into colorful pastes to use on the face for beautification and to show social status. In current times, there are endless choices of lip products available to choose from and wear. As mask mandates lifted, lip makeup has become the fastest growing category. According to NPD, sales revenue of lip makeup was up 48% in Q1 of 2022. Multi-benefit lip products such as lip shimmers that impart a color while hydrating lips also grew in popularity this year. Lip products hold the power of transforming and expressing oneself during times were representation and inclusivity are celebrated. Makeup is no longer about fitting into a box of beauty trends or standards. Instead, it’s about using these cosmetics as a tool to step outside the box and define beauty in a way that is unique to each of us.

Ingredient Highlights

  • Versastique™ Clear Stique Technology – multi-functional material that provides a better way to formulate solid stick applications
  • Versagel® MD – fast-drying and transfer-resistant gel that is an ideal vehicle for delivering pigments and other solid materials for quick-set anhydrous applications
  • Versagel® ME – gelled emollient providing moisturization and lip conditioning benefits
  • Versagel® MP – acts as a fast spreading emollient, providing soft and supple texture

So, What’s Next?

With the disruption in daily routines unlikely to completely return to steady levels due to a looming recession and unstable job markets, consumers are turning towards multi-purpose, high quality, and sustainable products that are simple to use. According to Mintel, 24% of global consumers associate multi-functional and multi-benefit products with good value for money. Solutions that save time and money especially during times where recession may be looming are top of mind for many consumers. These can include incorporation of SPF in cosmetic products, on-the-go hydrating mists, & skin care ingredients that work from deep within!

By taking into consideration the economic changes that happened due to the COVID-19 pandemic, the Color Cosmetics market size is forecasted to be ~$84 Million USD by 2028 (Source: Global News Wire). That number doesn’t even include the skin care that toe the line between color and skin care routines that aim to Dew Color Right by achieving flawless, glass-like skin with a touch of color.

Interested to learn more? Check out our Color Cosmetics roadmap for more ingredient highlights, starting point formulations, and information on current trends!

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Communicating the Science of Ingredients https://glenncorp.com/communicating-the-science-of-ingredients/ https://glenncorp.com/communicating-the-science-of-ingredients/#respond Fri, 23 Sep 2022 21:14:49 +0000 https://glenncorp.com/?p=28959 As the book written on The Science of Communicating Science explains, SciComm is "a variety of practices that transmit scientific ideas, methods, knowledge and research to non-expert audiences in an accessible, understandable or useful way." And that is such a beautiful thing we in cosmetic chemistry get to share with our customer base. Consumers [...]

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As the book written on The Science of Communicating Science explains, SciComm is “a variety of practices that transmit scientific ideas, methods, knowledge and research to non-expert audiences in an accessible, understandable or useful way.” And that is such a beautiful thing we in cosmetic chemistry get to share with our customer base. Consumers have dubbed themselves as “skintellectuals”, which is a cute way of saying they are taking the time to investigate the ingredients that go into their skin care products. In fact, 75% said they request more information from brands about product ingredients and benefits. Many consumers however have surface-level knowledge of those ingredients and how they will address their individual skin care needs. We at Azelis aim to help you align their needs with ingredients better suited through proper communication of the science behind them!

According to Businesswire, Amid the COVID-19 crisis, the global market for Active Ingredients for Cosmetics is estimated at US$3.5 Billion in the year 2022 alone, and projected for $4.3 Billion by 2026, so we will start right there.

Let us break down the science of Actives and how they translate to efficacy, value, and trust from your consumers even while we face yet another recession; and how communicating the right things has the potential to lead to brand loyalty for you.

#skinimilism

As we address consumers’ hunger for simplicity, transparency and efficacy, or more directly put; the concern for stripping away ingredients that is the “Express Lane of Personal Care” dubbed clean beauty. We must actually address that minimalism or simplicity doesn’t mean ineffective, on the contrary, it relies more on the efficacy of the ingredients which are responsible for the claims that interest your consumers. 

For this reason, brands are navigating this hurdle by quantifying the INCI deck, similar to the more digestible labels of food products (no pun intended). This can be more related to the Pharmaceuticals industry in which an active ingredients section is stated on the label. 

The delivery of our messaging should be thorough while also being decipherable for everyone. This is important as we face the potential for more misinformation and hurdles in the digital age. As we already understand the complications of supply issues over the last several years, we should also understand that this is something that we are likely to continue facing. Ingredients that are engineered have previously gotten a bad rap, however, with the power of education, this can shift and lab-grown and fermented sources can move into a more key role and enhance more drastically the sustainability story of products.

Although it can be more challenging to combat the buzzwords and fast pace of social media, as they say, “Science is Science.” So, by enlightening and educating consumers on the methods of delivery, coupled with the ingredient origins (which is where a lot of the ingredient conversations took place over the last decade) it becomes second nature to define how claims become evident to the average consumer with the more than average appetite for research. When it comes to science, and sceptics there is nothing compared to the power of proof.

Delivery with Purpose; Make it Easier with Delivery Systems

Break into why delivery systems such as those highlighted below not only deliver the same functionality as the actives, with better stability and ease of formulating:

Click here to request our one-pager actives science communication roadmap which connects the dots between trends, formulations, & ingredients!

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Taking Pride in Expressing True Self https://glenncorp.com/taking-pride-in-expressing-true-self/ https://glenncorp.com/taking-pride-in-expressing-true-self/#respond Wed, 29 Jun 2022 19:07:56 +0000 https://glenncorp.com/?p=28442 Who We Are is Expressly Personal and Yet Tribal in Nature Who we are and what we are about can most often be defined by what we are part of, or more exclusively not part of. When we compartmentalize people by standards such as how we identify, we create separation beyond the needs of [...]

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Who We Are is Expressly Personal and Yet Tribal in Nature

Who we are and what we are about can most often be defined by what we are part of, or more exclusively not part of. When we compartmentalize people by standards such as how we identify, we create separation beyond the needs of belonging, and furthermore esteem. One “tribe so to speak” that has grown over the last year is those identifying as part of the LGBTQIA+ community. What is important to note is that the growth has more than doubled to 7.1%, since the decade before, as diversity and acceptance have become a larger part of common communication, but these numbers are still suspected to be wildly underreported. What’s more stunning is, that roughly 21% of Generation Z Americans who have reached adulthood identify as LGBT. The Millennial generation is second at just over 10% and GenX at just over 4% according to a poll published by Gallup.

It is a continued effort to make sure our approaches and language are inclusive and built around acceptance. Foster a brand that promotes individuality, uniqueness, and equality. Lean into desires to present ones true authentic self & the sense of pride that accompanies this. With diversity and inclusion trends continuing to grow in the personal care market, there is a focus on gender-neutral makeup and skin care, according to Mintel. Consumers are looking for brands that feature diverse beauty and meet the skincare requirements of different groups. Get started with these formulations that deliver skin benefits for all, and some with color as well!

Removing gender from messaging and straying away from strong feminine or masculine scents and packaging makes beauty approachable for all. As we are stripping away the pronouns of product branding, take it a step further by illustrating how to use a product is beneficial for those who have a new interest. Eliminating categorization in which routines were performed by who has the added benefit of opening up opportunities for your brand to connect with more consumers!

Let’s not forget how closely mental health is related to self-expression and acceptance. Check out Human Resource Campaigns and the Trevor Project for more information.

You can incorporate product diversification that fosters not only self-expression but just as importantly self-care without the guilt, through the concept selections highlighted in these posts:

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Dewy Skin Look Inspired by Korean Beauty https://glenncorp.com/dewy-skin-look-inspired-by-korean-beauty/ https://glenncorp.com/dewy-skin-look-inspired-by-korean-beauty/#respond Tue, 21 Jun 2022 20:48:17 +0000 https://glenncorp.com/?p=28379 From a beautiful glass skin ("Chok Chok") look to lustrous eye makeup, Korean Beauty continues to be all the rage in the industry. It has impacted the way that we view our skincare and makeup routines & products. A beauty routine with multiple steps, the objective of K-Beauty (Korean Beauty) is to get radiant, [...]

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From a beautiful glass skin (“Chok Chok”) look to lustrous eye makeup, Korean Beauty continues to be all the rage in the industry. It has impacted the way that we view our skincare and makeup routines & products. A beauty routine with multiple steps, the objective of K-Beauty (Korean Beauty) is to get radiant, reflective skin that is smooth in both appearance and touch while also having visibility intense hydration.

View our Asian Beauty Roadmap

Asian Beauty Roadmap

or discover more on the principals of Asian Inspired Beauty to learn more about the individual steps in this routine.

The origins of K-Beauty is based on a regime of 8 key steps:

  1. Double cleanse (oil-based cleanser followed by water-based foaming cleanser is the most popular)
  2. Exfoliate
  3. Alcohol-free toner
  4. Essense or mist
  5. Serum or oil
  6. Moisturizer
  7. SPF
  8. Mask

Buzzwords –

discover alternate buzzwords that stem from the Korean “kkandalgyal”  or “peeled egg” and how they differ.

Speaking the Same Language

The Perfect Skin refers to a combination emphasizing a clear and bright complexion with a transluscent finish and a smooth texture. K-Beauty consists of various terms used to describe the skin. Some of these terms include:

The texture and reflection of the skin that is so smooth, poreless, and shiny it resembles glass

A bright, hydrated, and supple more even and natural tone. Can include “Honey Glow” step, which is finishing the skin with oils to mimic honey’s luster

A plump and glistening look that is reminiscent of spring dew and indicative of freshness and youth

Exhibiting a parallel between the properties of lacquer and varnish to provide shiny, glossy, transparent finishes while protecting the surface underneath

Baby-like complexion with a pinkish flush tone, void of effects from aggressors and exemplifying health

A literal transformation from dull, tired, and stressed appearance to glowing, vibrant and radiant. Clearly evident of improvement rather than enhancement or concealment

Appearance that is absolutely flawless, with no discoloration or spots and boosting with inner radiance

Amps up the glow by incorporating both skincare and makeup for hydrated, clear and illuminated skin

Kkul = Good Idea or “Honey Tip”

Why not incorporate ingredients with the namesake!

Kkul: Honey!

How Kkul! Launches Climb Steadily & There is Plenty of Room for Opportunities

 

The number of launches that deliver hydration and moisturization and promote “Dewy” or “Glow”, “Glaze”, “Glossy”, “Glass” has nearly tripled since K-Beauty broke on the scene in the western world.

The majority of launches by far remains face care, which means there is plenty of opportunity for body care, color cosmetics and sun care even! Consider breaking into Active Beauty!

Glazed Like a Donut, But Not so Greasy

Factor in your target audience and speak to their skin type to help them understand the levels necessary for optimal hydration. “Fresh Sweat” (light perspiration) is no longer a total negative as it fits with the health proponents sweeping the beauty industry. Achieving that fresh out of the gym look. For those with combination skin, controlling sebum is a must in order to prevent greasy looking skin.

Gloss Like a Boss

Adding ingredients that target to adjust to just the right level of gloss and shine is key, the following ingredients do just that!

ISOLAN® GPS

Natural W/O emulsifier that can deliver highly visible shine value in all skin and color formulations.

TEGO® SP 13-6

Forms more soft films with a glossy appearance yet “dry feel”. The added benefits of wear and water resistance combined with superior SPF boosting.

TEGO® Feel C 10

reduces visible shine for a more customised shine appearance by almost 30% from base application of Isolan GPS.

Pore Some More:

For sebum absorption, check out:

Artichoke Leaf Extract has been shown to increase moisture retention in the skin and to tighten pore enlarged by environmental aggressors. Other Actives targeted to pores:

It’s Not Necessary to Over Dew It

To break it down to it’s 2 most basic steps:

  1. Exfoliator to buff skin for its smoothest texture
  2. Hydrating serum/essense/mist to help give a fresh spring morning appearance

We suggest a serum hybrid/base. Try out this Diamond Gal Shimmering Serum!

Check out Simple Ways to Dew it Yourself With Our Related Posts:

More Ingredient Inspiration from Food

Fermented ingredients have had a long standing use in both food and personal care in Asia and Korea specifically. An ingredient such as active yeast for instance, help in cell regrowth. Other fermented ingredients deliver a myriad of benefits such as soothing and brightening properties.

Other ingredients that are derived from fermentation include:

Keep protection at an all time high by including SPF and antioxidants in your formulation. We have already listed them out for you here!

What’s Next?

Consider adding color or focusing on target areas of the face. Looking to go Bigger?

Big Name Brands Bring Dew to all Skins Surfaces

There is a term in Korean “Kkulbeogji” very roughly translated to sexy honey thighs. In reality it is bringing the healthy glowing focus from just the face to the entire skin surface. Helping to reveal a total glow from within healthy appearance.

Check out this B³ (Beautiful-Body-Bronzer) Tone-up formulation.

Routine Formulas for a Polished Start

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Sun, Mind The Gap Please https://glenncorp.com/sun-mind-the-gap-please/ https://glenncorp.com/sun-mind-the-gap-please/#respond Tue, 21 Jun 2022 13:40:24 +0000 https://glenncorp.com/?p=28366 What is the Sun Gap? The Fitzpatrick scale, as discussed in our Charting Shade Offerings That Match All Skin Tones post, is also used to determine the response time to exposure to the sun, for instance the lightest Type I skin type will burn in the sun after only 5-10 minutes and will never [...]

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What is the Sun Gap?

The Fitzpatrick scale, as discussed in our Charting Shade Offerings That Match All Skin Tones post, is also used to determine the response time to exposure to the sun, for instance the lightest Type I skin type will burn in the sun after only 5-10 minutes and will never develop a richer tan tone. Where as the Type IV richest skin type do not experience the visual result of a sun burn, however their natural protection is at the maximum of 90 minutes and after that the risk of damage below skin surface that can cause skin aging and cancers increases. For these reasons incorporating SPF in all cosmetic products is advisable. For those with richest tones, tinted sunscreens are preferred.

To shed some light on just how many people of color are unsure of the need to wear sunscreen, Google queries: “do black people need sunscreen” and “do black people get sunburned” reached breakout terms in 2021 with a staggering 138,000,000 and 5,100,000 results respectively.  And the answer is YES. All people regardless of skin type should be wearing some form of sun protection daily.

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Dewing Color Right https://glenncorp.com/dewing-color-right/ https://glenncorp.com/dewing-color-right/#respond Fri, 17 Jun 2022 20:42:53 +0000 https://glenncorp.com/?p=28356 Adding Color to a Dewy Skin Routine Line, is Stunningly Simple! As a base, try sticking with only a concealer or dewy compact. Look into this Radiance Cream for light coverage Beyond that: choose either contour, highlight, or blush. Only one! For lips, it's not gloss. It glows. Finish off with [...]

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Adding Color to a Dewy Skin Routine Line, is Stunningly Simple!

  1. As a base, try sticking with only a concealer or dewy compact. Look into this Radiance Cream for light coverage
  2. Beyond that: choose either contour, highlight, or blush. Only one!
  3. For lips, it’s not gloss. It glows.
  4. Finish off with a Dewy Setting powder, like this Oil Control Powder

💡  Consider Dewy Duos to bring glass skin into a simple regimen product line launch! 🤌

High Points

Keep it Straight – Brows

The manicured un-manicured look of the #nomakeup trend carries through the brows, with straight lines instead of high arches and a slighter lighter tone than natural, hair is brushed up in a more subtle version of what is know state side as:

  • Brow Lamination
  • Brow Freeze
  • Brow Glaze
  • Soap Brows

The resulting look is slicked-up brows with a high-shine finish. The waxes and gels used to style these brows are often glossy to highlight the brow bone and high point on the face. Creating a hair & skin hybrid serum-styler would help to keep the lashes in place, while adding gloss and skin benefits in one application.

Apple a Day – Cheeks

Light Rosy colors, sometimes even peachy pinks are applied in a even milky apricots are applied to the fullest high point of the check when you smile. It is the part directly under your eyes and does not spread out toward ear.

Blended up to draw more attention to a plump youthful cheek and glowing eyes. The same color, a glossy yellowish white, or a shimmery pink shade can also be applied to the eyes lightly to bring rosiness beyond the cheeks.

Dew Not Forget the Lips

“Blooming Blossom” Lip Look

This is a trend of applying color to the center of lips and brush outwards, blurring and blotting the edges for a very soft-focus look. Differing from the ombre look of a few years ago this trend is a less defined more subtle look designed to deliver instant plumpness. It is advised to use a sebum control powder to remove oil around lips. Additionally, a subtle gloss is applied to the peaks, this is not a high gloss look. A Lip scrub, tint and oil combo would be the ideal product line for this look.

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The Mist Have in Every Skin Care Bag https://glenncorp.com/the-mist-have-in-every-skin-care-bag/ https://glenncorp.com/the-mist-have-in-every-skin-care-bag/#respond Fri, 17 Jun 2022 18:59:07 +0000 https://glenncorp.com/?p=28350 Have you Mist the #1 Mission in Skin Care? Moisturize! Moisturizers that fill in your skin with hydration rather than an occlusive cream that just sits on top are perceived as more beneficial. Watery products with humectants like hyaluronic acid and glycerin are great for adding moisture to the skin. Consider product development around multiple [...]

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Have you Mist the #1 Mission in Skin Care? Moisturize!

Moisturizers that fill in your skin with hydration rather than an occlusive cream that just sits on top are perceived as more beneficial. Watery products with humectants like hyaluronic acid and glycerin are great for adding moisture to the skin. Consider product development around multiple layers of one hydrating product or several layers of different ones.

Don’t forget about mists! Hydrating mists are great for on-the-go moisturization when needed but they are also perfect to layer in between makeup or skin care routines. Taking inspiration from the Korean Skin Care regimen:

Moisturize – Mist – Foundation – Mist – Concealer – Mist – Blush – Mist

In warmer months, and climates, mists also provide refreshment. Furthermore, mists are easily applicable for both the body and the face making it an ideal format for anyone to use. Many consumers look to mists after the friendly and easy-to-take sanitizers they have been carrying. However, consumers are looking for further beyond the expected moisturization. Benefits like make-up setting, sun protection, anti-pollution protection, skin treatment, stress relief, and so many more are just the beginning. Encapsulated actives and bi-phase formulations offer even more formulation options to deliver efficacy beyond the surface! Think benefit packed in small packaging.

Take a Look at these Formulas:

Mists also allow for further inclusion in product offerings, as those who have physical limitations are looking for easy-to-open and use products that are efficacious! Look more into our Inclusion Categories to learn more.

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Face Value is Glow Worth it https://glenncorp.com/face-value-is-glow-worth-it/ https://glenncorp.com/face-value-is-glow-worth-it/#respond Fri, 17 Jun 2022 18:20:06 +0000 https://glenncorp.com/?p=28342 Let's Face it. In the age of "to see or be seen" Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in. This movement is a key sentiment for Gen-Z, [...]

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Let’s Face it. In the age of “to see or be seen” Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in. This movement is a key sentiment for Gen-Z, but has rapidly been adopted by Millennials, and Get X as the toxicity of always on media and unrealistic beauty filters has caused fatigue.

All is not lost, there is a freedom and a beauty in new realms of self expression that are not cookie cutter. And many feel that starting with a beautiful canvas creates an even more authentic self expression.

Time, Attention, & Detail – It’s a Glow!

Opposed to covering imperfections with heavy makeup or miracle products that offer “instant results”, achieving the “perfect skin” is about: repairing damage & prevention of further damage.

Committing to an effective skin care regimen provides multiple layers of hydration and protection. It also helps minimize the appearance of pores and improve skin elasticity. There is a desire for products that will deliver actives deeper and work on the inner layers of the skin versus products that just simply sit on top. The goal is to create the illusion of a smooth, clear surface until one is achieved!

#skinpositivity is about people sharing their real skin, with acne, scars, eczema, rosacea, hyperpigmentation, etc. While taking care of your skin to restore it to is best self, accepting ones #flawthentic self in person or online creates a more realistic standard of beauty that consumers are striving for.

Actively Seeking Authenticity… Now That’s Deep

Beyond Surface Appearances…

Incorporate ingredients that to restore skins resiliency from deep within, while protecting the external layers! Giving customer the confidence to go out and shine their brightest, which is all they are looking for in a world full of “how it appears to be”.

Extend actives delivery time with ROVISOME® HA NG

And don’t forget about Authenticity in your ingredients, learn more with our Clean Beauty Content!

Have an AHA moment?

 Like AHA (alpha-hydroxy acid), hero ingredients, such as Acids, Squalane, & Ceramides, can win you honorable mentions all across the face of the internet. But remember you never want to be mentioned in the burn book! We offer plenty of low to no irritating options such as:

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