This Sensitive Toothpaste is for gentle and effective cleaning for sensitive teeth. The formulation features ZEODENT® 116 and ZEODENT® 153.
ZEODENT® 153 is a dental silica that is provides superior performance in toothpaste applications. This product, a dental thickener, is a cost-efficient solution to build suitable levels of viscosity without compromising on performance. It offers formulators a wide range of flexibility with regards to active ingredient compatibility and overall final product stand-up.
ZEODENT® 116 Silica acts as a cleaning agent. It has the highest ratio of cleaning to abrasion, making it ideally suited for formulations where a softer touch is required. This product is the gentlest cleaning silica that was specifically designed for those with sensitive, junior, or senior teeth.
| Phase | Trade Name | INCI Name | % w/w | 
| 1 | Water | Aqua | 27.757 | 
| Sodium Saccharin | 0.300 | ||
| Sodium Fluoride | 0.243 | ||
| Potassium Nitrate | 5.000 | ||
| 2 | Glycerin | 11.000 | |
| Sorbitol (70%) | 31.200 | ||
| PEG-12 | 3.000 | ||
| Cellulose Gum | 0.800 | ||
| 3 | ZEODENT® 116 | Hydrated Silica | 12.000 | 
| ZEODENT® 153 | Hydrated Silica | 6.000 | |
| Titanium Dioxide | 0.500 | ||
| 4 | Sodium Lauryl Sulfate | 1.200 | |
| Flavor | 1.000 | 
Procedure for Sensitive Toothpaste
- Weigh ingredients in advance.
 - Mix Phase 1 ingredients.
 - Phase 2 – disperse the cellulose gum into PEG-12. Then, add the remaining ingredients.
 - Combine Phase 1 and Phase 2 with high shear mixing at 1700 rpm for 30 minutes.
 - Add Phase 3 ingredients to combined Phase 1 and Phase 2. Mix under vacuum for 20 minutes.
 - Stop mixer. Add Phase 4 ingredients and mix under vacuum at half speed for 10 minutes.
 
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